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School of Business Administration Turiba

Faculty of Public Relations

Accreditation papers

Professional Master’s Study Programme

PUBLIC RELATIONS

Riga 2006

School of Business Administration Turiba is submitting for

ACCREDITATION

PROFESSIONAL MASTER’S STUDY PROGRAMME

PUBLIC RELATIONS

The title of the programme:

Professional Master’s Study Programme “Public Relations”

Educational classification code:

4634202

Professional classification code:

1234

Duration of the study programme:

2 years, 80 CP

2,5 years, 100 CP, if the applicant does not have the qualification “Public Relations Manager” or “Head of Public Relations Department”

Form of Studies:

Full time evening or extramural

Final Examination:

State qualification exam including the defence of master’s paper

Enrolment requirements:

Academic or professional bachelor’s degree or professional qualification upon completion of a four year study programme

Degree awarded:

Professional Master’s’ Degree in Public relations. Eligibility to further doctoral studies.

Qualification:

Head of Public Relations Department

Name of the higher educational establishment:

School of Business Administration Turiba Ltd.

Place of implementation of the programme:

School of Business Administration Turiba, Graudu Street 68, Riga, LV -1058

Educational Institution No.:

No. 3343800213

Legal Address:

Graudu Street 68, Riga, LV –1058

Founders:

LKCS “Turība”

A/S “Birznieka Biznesa Centrs”

SIA “REINMAN”

Financing:

Self-financed

Total number of Students:

5880

Telephone:

7622551, 7619008

Fax:

7619152

Fax:

turiba@turiba.lv; Guntis.Zemitis@turiba.lv

Person authorized for completing accreditation formalities:

Director of the Master’s programme

Guntis Zemītis

Director of the Programme:

Dr.hist. Guntis Zemītis

Content

1. Resolution of the Senate – the administrative and decision-making institution on the implementation of the study programme …………………………………………………………………………………………………………………………………

2. Licence ………………………………………………………………………………………………………………………………….

3. Document certifying the provision for continuation of higher studies in a different study programme or the same programme at a different educational institution in case of liquidation of the aforesaid study programme ……………………..

4. Overview of the study programme ……………………………………………………………………………………………………

5. Advertising and Informative support for the programme …………………………………………………………………………..

6. The Assessment of the perspectives of the study programme from the Latvian state point of view ………………………….

6.1. The compliance of the perspectives of the study programme to professional standarts ………………………………….

6.2. The Survey of Employers and the Results ……………………………………………………………………………………..

7. Evaluation of the study programme ………………………………………………………………………………………………….

7.1. The Aims and Tasks of the study programme …………………………………………………………………………………

7.2. Organization of study programme ………………………………………………………………………………………………

7.3. Practical implementation of the study programme …………………………………………………………………………….

7.3.1. Methodology of Studies ……………………………………………………………………………………………………..

7.3.2. The Form of Studies …………………………………………………………………………………………………………

7.3.3. Research work carried out by Academic Personnel ……………………………………………………………………..

7.3.4. Research topics for students ……………………………………………………………………………………………….

7.4. Methods of evaluation and grounds for their choice …………………………………………………………………………..

7.5. The Students of the programme ………………………………………………………………………………………………...

7.5.1The number of students and the dynamics ………………………………………………………………………………..

7.5.2. Number of students enrolled ………………………………………………………………………………………………..

7.5.3. Analysis of the students’ survey ……………………………………………………………………………………………

7.5.4. The involvement of the students in the improvement of the study programme ……………………………………….

7.6. The academic personnel involved in the study process ………………………………………………………………………

7.6.1. The Number of academic personnel ………………………………………………………………………………………

7.6.2. Scientific research by academic personnel, qualification ………………………………………………………………..

7.6.3. Books published by academic personell involved in public relations …………………………………………………..

7.6.4. Academic personnel training and improvement policy …………………………………………………………………..

7.7. Financial sources and provision of infrastructure ……………………………………………………………………………...

7.8. External Relations ………………………………………………………………………………………………………………...

7.8.1. Relations with potential employers ………………………………………………………………………………………...

7.8.2. Comparison with similar programmes in Latvia and abroad …………………………………………………………….

7.8.2.1. Comparison with similar programmes in Latvia ………………………………………………………………….

7.8.2.2. Comparison with similar programmes in contries of European Union …………………………………………

8. Plans for development of study programme ………………………………………………………………………………………...

8.1. SWOT analysis of the programme ………………………………………………………………………………………………

8.2. Plan of development ……………………………………………………………………………………………………………...

8.3. Measures for implementing the plan ……………………………………………………………………………………………

9. Appendices:

  1. Minutes of the Senate sitting

  2. Authorization to conduct the process of accreditation

  3. Balance sheet and Profit and loss statement of School of Business Administration Turiba for the financial year 2004/2005.

  4. Cooperation treaty with Daugavpils University and Vidzeme University College

  5. Diploma and its supplement

  6. Description of study courses

  7. Master’s Programme “Public relations” advertising times and media used by School of Business Administration Turiba

  8. Professional standards

  9. List of enterprises surveyed

  10. References on the programme “Public relations”

  11. References on the implementation of the programme “Public relations”

  12. Programmes of Practice

  13. Cooperation treaties

  14. CVs of academic personnel

  15. Recommended diploma topics

  16. Library resources on public relations at School of Business Administration Turiba

  17. Study Regulations

  18. Examination Regulations

  19. Regulations on the compilation and defence of academic papers

  20. Formatting requirements for tasks to be carried out independently

  21. Enrolment Regulations for 2005/2006

  22. Regulations on the Senate

  23. List of publications by academic personnel

  24. Self evaluation by the Faculty of Public Relations for 2005/2006

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1.Resolution of the Senate – the administrative and decision-making institution on the implementation of the study programme

The Professional Master’s study programme “Public Relations” was approved by the Senate of School of Business Administration Turiba on 19th January 2005.

(Refer to Appendix 1 for the minutes of the respective Senate sitting. Refer to Appendix 2 for the authorization to complete accreditation formalities.)

2.Licence

3.Document certifying the provision for continuation of higher studies in a different study programme or the same programme at a different educational institution in case of liquidation of the aforesaid study programme.

The Satversme (Constitution) of School of Business Administration Turiba (hereinafter- SBAT) states “School of Business Administration Turiba guarantees with all its assets that it would provide students the opportunity for continuation of higher studies in a different study programme or the same programme at a different educational institution in case of liquidation of the aforesaid study programme.”

The guarantee should be considered from two aspects - First of all, the stability of the SBAT (quality of the study process, provision of academic personnel, financial stability, possibility of development and enhancement etc.) and secondly the compatibility of the aforesaid programme with other similar programmes (possibility of continuation of studies in case of liquidation of the programme).

Firstly SBAT has been in operation since 1994. The turnover and profit of SBAT has increased year by year (Refer to Appendix 3 for SBAT's financial statement and profit and loss statement for 2004/2005). Analysing the financial stability and proper organization of operations, it should be stated that there is no threat of liquidation in the near future.

The number of students and teaching staff has been on the rise year by year and the number of academic staff has stabilized. More than 70% of the pedagogical workload is performed by full time teaching staff.

SBAT provides the students with the study process for the current study year as well for the whole duration of the programme. The study contract concluded with each individual student by the Rector on behalf of SBAT states not just the rights and obligations of SBAT but also its liabilities. Study contracts are concluded for the whole duration of studies thereby excluding the possibility of change in the fees. The system of monthly payment for studies is convenient for students allowing them to terminate studies if they are not satisfied with the content and organization of studies

Secondly, students have the opportunity for continuation of their studies in similar study programme of other higher educational institutions in case the professional master’s study programme “Public relations” is liquidated as the faculty of public relations of SBAT has concluded a treaty on cooperation with Daugavpils University and Vidzeme University College (Refer to Appendix 4 for the aforesaid treaty with Daugavpils University and Vidzeme University College).

4.Overview of the Study Programme

The professional master’s study programme “Public relations” is implemented by the Faculty of public relations. The aforesaid programme has been drawn up in accordance with provisions of the Cabinet of Ministers No. 841 on 2nd level professional higher educational study programme standards and professional standards for “Head of Public Relations Department”.

The main field of qualification and acquisition of Master’s degree: public relations in theory and practice, public relations ethics and social responsibility, communications science and management, intercultural relations etc.

Degree awarded: professional master’s degree in public relations.

Level of Qualification: 5.

Qualification Acquired: Head of Public Relations Department (1234). Upon successful completion of the programme a diploma and diploma supplement recognised in Europe is awarded (Refer Appendix 5).

Mandatory programme requirements: Successful completion of the programme that includes basic and optional study courses, 12 or 32 (in case the student does not have the qualification “Public Relations Manager” or “Head of Public Relations Department”) weeks of practice work at public relations enterprises with the aim of developing professional skills and an evaluation of these skills, compilation and defence of master’s paper and obtaining not less than 80 or 100 (in case the student does not have the qualification “Public Relations Manager” or “Head of Public Relations Department”) credit points.

The students enrolled for the professional master’s study programme must have Academic or professional bachelor’s degree or professional qualification acquired upon completion of a four-year study programme

The content of the study programme comprises academic and professional basic study courses, practice, optional and specialty courses, independent academic and research work. Please refer to Table 1. Professional master’s study programme “Public relations” for full time evening and correspondence studies approved for 2005.

Table 1. Professional master’s study programme “Public relations”

for full time evening and extramural studies

Study courses

Department

CP

Exams

1.academic year

2. academic year

3. academic year

1. sem.

2. sem.

3.sem

4. sem

5.sem

CP

Exam

CP

Exam

CP

Exam

CP

Exam

CP

Exam

Mandatory courses




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